Purpose:

A manufacturing company is seeking a Marketing Manager who is responsible lead brand growth, digital transformation, and integrated go-to-market execution. This is a strategically critical and uniquely hybrid role, requiring a rare combination of brand leadership, creative execution, and commercial acumen. The successful candidate will operate across both strategic planning and hands-on delivery, driving end-to-end marketing impact.

A core mandate of the role is to design and execute a scalable marketing strategy aligned the company’s product pipeline journey, in close partnership with Sales, with a strong focus on new product commercialisation and revenue growth

Key Job Outputs:

Strategic Marketing Leadership

• Develop and implement an integrated marketing strategy aligned with business objectives and growth targets
• Translate the Company product pipeline into commercially effective go-to-market plans
• Partner with Sales leadership to drive demand generation, conversion, and category growth
• Establish clear KPIs and performance frameworks to measure marketing effectiveness
• Leading and assisting other RPM SA companies, as needed, with Marketing strategies and support

Brand Management & Positioning

• Lead brand strategy across all product categories, ensuring consistent positioning and market relevance
• Drive brand equity, visibility, and differentiation across retail and digital channels
• Ensure alignment with global brand guidelines while localising for market impact

Content, Creative & Digital Execution

• Own the full content ecosystem, including:
• Copywriting and messaging development
• Graphic design and visual asset creation
• Video production and editing
• Maintain high standards of creative execution across all outputs
• Ensure content supports both brand building and commercial conversion

Digital & Social Media Growth

• Develop and execute a data-driven social media strategy
• Build, manage, and grow all social media platforms with a focus on engagement and performance
• Monitor analytics and continuously optimise content and channel strategies

Website & Digital Platforms

• Oversee website strategy, structure, and user experience
• Drive continuous improvement in UX, SEO, and conversion performance
• Ensure the website functions as a core commercial and brand platform

Influencer & Partnerships

• Develop and implement influencer engagement strategies aligned to brand positioning
• Identify, onboard, and manage strategic content creators and brand advocates
• Measure and optimise influencer ROI and campaign effectiveness

Commercial Partnership with Sales

• Collaborate closely with Sales to ensure marketing directly supports revenue growth
• Build integrated campaigns supporting promotions, launches, and retail execution
• Align marketing outputs with customer and channel requirements

Budget Management & ROI Accountability

• Own and manage the marketing budget with full accountability for spend efficiency
• Allocate resources across channels to maximise ROI
• Track, analyse, and report on campaign and channel performance

Core Competencies:

• Strategic thinking with strong execution capability
• Creative leadership combined with analytical decision-making
• Results-driven with a focus on measurable impact
• High level of ownership and accountability
• Strong interpersonal and cross-functional collaboration skills

Experience:

• Minimum 7–10 years’ experience in a senior marketing role
• Proven track record in brand management and integrated marketing strategy
• Demonstrated ability to operate across both strategic and executional marketing disciplines
• Hands-on experience in:
  • Graphic design (Adobe Creative Suite or equivalent)
  • Video production and editing
  • Copywriting and content development
• Strong expertise in:
• Social media management and growth
• Digital marketing and performance analytics
• Website design and optimisation
• Experience in influencer marketing and digital partnerships
• Strong commercial acumen with experience working closely with Sales teams
• Proven experience managing and optimising marketing budgets
• Ability to thrive in a fast-paced, performance-driven environment

Salary: Market related

Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.

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