Marketing Manager
Job Description:
Purpose:
A Pharmaceutical company is looking for a Marketing Manager who is responsible for the development and execution of innovative marketing strategies that drive top-line growth, enhance brand visibility, and increase market share. Analysing market trends, customer insights, and competitive landscape to identify opportunities and develop effective marketing campaigns. Collaborate with cross-functional teams to align marketing initiatives with overall business objectives, while managing budgets, resources, and performance metrics to achieve exceptional results and maintain the company's position as a market leader
Key Job Outputs:
- Drive top-line growth of Pain and Anaesthesia and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales
- Develop and manage effective execution of campaigns and projects. Including the planning and execution of successful product launches and promotions
- Analyse market trends and customer insights to identify new opportunities and target audiences
- Collaborate with cross-functional teams to align marketing efforts with overall business goals
- Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs)
- Enhance customer engagement and loyalty through innovative and personalised marketing initiatives
- Manage marketing budgets and resources efficiently to achieve maximum ROI
- Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge
- Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships
- Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management
- Identify acquisition opportunities and collaborate with the executive team for implementation if approved
- Foster good working relationships with suppliers to ensure smooth operations
- Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development
Core Competencies:
- Relationship Building/Networking
- Collaboration and influential skills
- Relationship building and networking skills
- Entrepreneurial and Commercial Thinking
- Formulating Strategies and Concepts
- Planning and Organising
- Delivering Results and Meeting Customer Expectations
- Coping with Pressures and Setbacks
Qualifications:
- Bachelor of Health Science or equivalent qualification
Experience:
- 10 years’ Experience in Pain and anaesthesia
- Proven track record of successful marketing and brand management in the pharmaceutical industry, specifically in hospital and specialist settings, with a focus on anaesthetic products is required
- Strong understanding of anaesthetics within the clinical environment
- Established relationships with KOLs
Salary: Market related
Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.
All personal information received will be processed in accordance with The Protection of Personal Information Act No. 4 OF 2013