Purpose:

A pharmaceutical company is seeking a Brand Manager who is responsible for developing and executing marketing strategies for assigned pharmaceutical brands to drive prescription demand, market share, growth, and profitability. The role involves close coordination with multiple stakeholders to ensure effective brand positioning and communication to healthcare professionals

Key Job Outputs:

• Conceptualise & drive short-, medium- and long-term marketing plan for South Africa market
• Responsible for Analysing internal and external data, conducting primary and secondary research, Setting Brand Objectives and Formulating Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans
• Responsible for ensuring Growth, Market Share as per the objectives defined
• Analysing the brands performance through internal and external data, identifying issues, validating the strategies and course correction if required
• Responsible for Budgeting and Sales Forecasting Product History, Market Opportunity Analysis, Setting Financial Objective (primary & IMS) for the Brands as per the division’s needs, preparing the promotional budget as per the marketing plan
• Driving implementation of Strategy for Power and Focus Brands. Process summary of all marketing activities every month during Brand Ops Meeting
• Conducting market intelligence prescription audit to identify prescribers
• Responsible for new product launches and developing long range planning
• Responsible for medical and marketing training for the field staff
• Maintaining Sales/Expense Ratio Marketing Tracker
• Coordination among various internal & external stakeholders e.g. Regulatory, Finance, Demand Planning, Logistics, External vendors
• Frequent field visit / KOL visits, franchise building and competition update. Train sales team towards scientific promotion, campaign briefing

Core Competencies:

• Understanding of Pharmaceutical industry competition, customer behaviour and prescription habits in South Africa
• Strong possession of sales and marketing competencies
• Good in communications, negotiation and interpersonal skills
• Knowledgeable in Microsoft applications
• Know the basic marketing trends
• Well driven, flexible and can work with under pressure
• Can work independent or in teams
• Ability to build strong relationship with external contacts
• Demonstrate high levels of integrity

Qualifications:

• MBA / PGDM in Marketing (preferred)
• B. Pharm / M. Pharm / Life Sciences degree

Experience:

• Minimum 4 years of experience in pharmaceutical sales/ marketing

Salary: Market related

Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.

All personal information received will be processed in accordance with The Protection of Personal Information Act No. 4 OF 2013